Sponsorship of the Mercedes-Benz Fashion Week Istanbul was the next event of the communication campaign with the “Your Style, Your Way” theme and fashion concept of Uludağ Premium, the mild-flavored natural spring water, which was launched in the market in 2009 as the first “designer endorser” product in Turkey’s beverage industry. Uludağ Premium supported the Mercedes-Benz Fashion Week Istanbul event as the beverage sponsor between March 12-16. The Autumn/Winter 2013-14 Collection was exhibited in the event with participating designers, brands, and renowned speakers from the fashion industry.
Uludağ Premium differentiates itself in the industry as a "mild-flavored spring water" with a bottle designed by sisters Ece and Ayşe Ege, the founders of Dice Kayek brand. With Uludağ Premium, we strive to become a part of the lives our consumers who meticulously make their choices and prefer to seek added value. Accordingly, fashion takes up a significant place in our communication efforts as one of the most effective ways to express the "Your Style, Your Way" concept at heart of our brand.
"Your Style, Your Way" with Uludağ Premium
We are driving forward the communication campaign with the “Your Style, Your Way” theme and fashion concept of Uludağ Premium following its launch in 2009 as the first " lightly carbonated sparkling natural mineral water " produced in Turkey. The Uludağ Premium bottle was designed by sisters Ece and Ayşe Ege, globally renowned creators of the world famous Dice Kayek brand. This fact distinguishes our product as the first "designer endorser" brand of Turkey's beverage industry. The goal of the campaign is to highlight the "Your Style, Your Way" theme, which we created based on the core of the brand, and to strengthen the bond with the target audience of the product.